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New Post by me on the HubSpot Internet Marketing Blog

 

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I just wrote a new post on the HubSpot Internet Marketing Blog about Ben & Jerry's dropping email marketing in favor of social media. Check it out:

Ben & Jerry's Drops Email Marketing In Favor of Social Media:  http://bit.ly/9dFUjZ

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Comments

Interesting post, I like that they already had a presence before they dropped email, but still see some value in having both. I'm sure they have crunched the numbers though and clearly they are doing well in the social media space. I guess email can get pricey if you have that many people to reach?
Posted @ Wednesday, September 22, 2010 9:07 AM by ZFarls
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